Are you an SMB(Small and Medium business) owner? Do you feel searching for a locally targeted audience is important for your business, Google also thinks that 46% of all Google searches are based on local information.
Hence if your business is not SEO optimized for local audiences, you could be missing out on numerous potential customers who are searching for your business in a nearby area.
This article will give you a firm understanding of how to optimize your local businesses to reach potential customers who can choose your products and local SEO services.
To Begin, Let’s know what is LOCAL SEO
Local SEO is a process of optimizing your local business website so that you can increase organic traffic, produce leads and increase your brand awareness from local area searches.
Various simple tasks are associated with optimizing your website for local SEO services such as local keyword findings, optimizing a local business profile on Google, and building “NAP” citations that have preferences on the Google SERP page, evidently local SEO services mainly target Google Users.
So now it is clear that a lot of local searches make a huge change in the world of SEO and now that you have a local business in front of these searches there are fair chances that you will be easily available at your local search slots.
But What is the Importance of Local SEO?
It is as simple as that to reach out to the local audience
Please Note: Google says
- 97% of people learn about local businesses online.
- 88% of people use mobile’s to call or visit stores by searching online.
- Most local businesses have a mobile-friendly site; to attract customers through mobiles.
- 28% of local searches convert from visitors to purchasers.
What do you infer? Having a local business presence should be your utmost priority so how to set up a local SEO-optimised website, don’t worry we are here to help you.
How Local SEO Works
Our search engines are designed in such a way as to acquire traffic signals from users such as content, social media pages, links, and other “NAP” Local SEO citations. This information provides the most important results w.r to local users.
With this local SEO information people who are searching for you can position themselves for your products and services easily.
Step-by-Step Procedures to Optimise Your Local SEO
- Optimize Google My Business
Google plays a critical role to share, verify and support your business information to people who search for you locally so begin your journey by setting up Google My Business by:
- Create, verify, and post within your “Google My Business” page
- Engage with your audience through product reviews, ratings, and service feedback
By doing it authentically you’ll be rewarded with Google sidebar space, and one step ahead for your potential customers to find you.
2. Promote on various Social media platforms
After creating a customized Google My Business page, your next step to impress Google is to promote it on your social media platforms to derive organic traffic to your business.
3. Crack the “ NAP” Local SEO citation
To make it easy for local people to find you, add the name, address, and phone number(NAP) of your business. To help Google better display your “NAP” in location-based search results, it should be in a crawlable HTML text on your website.
TIP: Include “NAP” Local SEO citation in the header and footer of your site, also on the contact us or about us page.
4. Online Directory and Local SEO Citations need to be Optimised
Consistently verify local SEO citations on these four data aggregators for USA companies many map data aggregators are available like Yahoo, Bing, Yelp, Google, etc:
Ensure that any abbreviation errors, spelling mistakes, or mismatched phone numbers don’t occur, in case any mistakes happen google would fail to show your business in local search results.
5. A Local SEO Audit is a Must!
So all the basics are set, next step is to get technical by rightly and intuitively conducting a Local SEO audit; to check the site status and what needs to be done to improve the ranking, such as
- Website Audit: to check how well the site is performing
- Competitor Check: how well you are on par with your competitors, how to improve design, inbounds, content ideas, and other links.
- On-page SEO audit: Does your website include all the on-page local SEO audit elements?
- Citation audit: conduct research to check if all the information is updated and correct.
- Google My Business audit: is the data related to “NAP” correct and accountable to searchers?
- Google search console audit: is your website approachable? Is there any hindrance to website indexing?
6. Plan Well on Internal Linking Structure
You are familiar with external linking procedures to a site. Also, it is crucial to link internal structures to your site to:
- Assist website navigation easily.
- To access information related to the architecture and hierarchy of the website.
- To promote “page authority”
- Increases the ranking ability among various other pages.
7. Create Well-Optimized Meta Tags, Links, URLs, Headers, and Content Lines.
Every new piece of content on a website is a newly indexed page on your site. It attracts different audiences and gives you a new opportunity to be found in a SERP.
Hence every time you post content, make it optimizable in such a way that the search engines increase the volume density of the keywords in the URL, work on catchy meta tags, and headers have to be aligned with the content, making the body extremely engaging and empathetic.
8. Create Content to Engage, Emphasize, Attract, and Partner with a Local SEO Agency and Build a Trusted Community.
Build authenticity and prove yourself as a legitimate local SEO company by attracting a lot of inbound leads. This overall increases the local SEO:
- Indulge in sponsorship or partnership programs across your local network.
- Engage in providing scholarship-based activities.
- Working on business expansion by building local SEO consulting programs across various districts, managing licensing, trade, and other associational activities, and also contacting other retailers and vendors is a plus point.
- Engross with other manufacturers on an affiliate program.
Having a local presence is very important in building a local SEO strategy. The more you participate in local community activities, the greater your digital presence!
Partner and volunteer with an NGO on a digital campaign. This will gain integrity for you. It also empowers your business by gaining brand awareness and increasing inbound leads.
9. Add Location to the Site
Attracting your local audience with unique store descriptions, parking facilities, promotions, feedback, and testimonials from your satisfied customers, including name, phone number, address, working hours of the store, and more brings authenticity to your audience.
As a bonus tip: Add a Google Map to your website, especially if your store is operating from multiple locations.
10. Ensure Site-Mobile Friendliness
About 61 % of all Google searches are done from mobile and locally searching through mobile is very easy for customers.
And your website has to be customized from a mobile-friendliness point of view. like reviews or finding directions to your site.
Adding multiple places on your website will show the location and contact information easily.
Believe it or not, you need to develop as a local SEO expert to build your business’s SEO strategy.
Having an active social media presence for local SEO businesses is vital.
Maintaining a local SEO strategy helps you attract a larger group of audience, especially the ones who searched you online if you have an e-commerce store or product-based service in your area.
Hope this Local SEO guide was useful for you in your journey to gain brand recognition and establish your page authority on the internet.
1. What kind of business can use local SEO solutions?
Doctor’s offices, dentist offices, and urgent care facilities are examples of Local SEO companies that are perfect for local SEO solutions.
2. How much does local SEO price in the USA?
You are expected to pay $800 or more per month if you hire a top-tier SEO firm to carry out a local SEO campaign.
3. How much does local SEO cost for small businesses?
Local SEO for SMBs offers prices ranging from $800 and $22,00 per month or between $5,000 and $30,000 for one-time work or $80 and $200 on a per-hour basis for Local SEO consultancy services.
4. is Local SEO relevant in 2022?
Yes! Of course, although some local SEO strategies used in the past are not relevant now, advanced strategies mentioned in our article are highly-productive in hitting the right local audience.
5. Does local SEO require coding?
No certainly not! No local SEO strategy requires coding, you can do a fantastic job at local SEO also without coding knowledge.
6. How can a business use Local SEO to attract consumers?
A local SEO guide gives your business the power to be in front of potential local customers.